# 🎂 Luna's Birthday Channel — Plan & Templates

> **Project:** Personalized birthday video channel for Smart Stuff Studios
> **Inspired by:** EpicHappyBirthdays (youtube.com/@EpicHappyBirthdays)
> **Status:** PLAN — scripts + templates only, no execution yet
> **Owner:** Tommy Tornroos | **Drafter:** Max (subagent)
> **Drafted:** 2026-08-27

## 📁 What's in here

| File | What it is |
|---|---|
| `channel_plan.md` | Niche thesis, differentiation, revenue math, Year-1 roadmap |
| `video_template.md` | 30-second second-by-second script template with visual + music cues |
| `youtube_description.md` | Title + description + tags + end-screen templates |
| `daily_workflow.md` | Cron setup, asset pipeline, upload automation, tracking |
| `videos/` | 5 fully-written name scripts (sarah, marcus, emma, liam, zoe) |
| `covers/` | Thumbnail spec + 5 image-generation prompts + reusable template |
| `songs/` | (empty — music generation routes documented in `channel_plan.md` § Music) |

## 🧠 One-paragraph elevator

EpicHappyBirthdays has **1,000+ personalized birthday videos** on YouTube, monetizes through ads + Spotify + Bandcamp + paid customs, and quietly owns the `"happy birthday <name>"` long-tail search for thousands of names. Smart Stuff Studios can replicate the model with a **production-quality upgrade**: a Luna character mascot, animated scenes from the Find-Luna universe, and a consistent 30-sec template that we batch-produce (1 video/day, 365 in Year 1) using MiniMax image gen + MusicGen/AudioCraft locally + ffmpeg. The play is not to out-spend them on volume (we start at 1/day, not 5/day); the play is to out-produce on **quality, character consistency, and gift-grade polish** — and to occupy the A-Z long tail before competitors copy.

## 🔒 Hard rules respected

- ✅ Plan-only — no execution, no real asset generation
- ✅ EpicHappyBirthdays cited with video URLs + page captures
- ✅ Three music paths documented (Suno / MusicGen / stock)
- ✅ MiniMax Music deprecation acknowledged (per AGENTS.md / Token Efficiency Directive 2026-06-07)
- ✅ All heavy-asset paths reference `/Volumes/TommyStudio/sss_active/` per disk storage rules

## 🚦 Next decision Tommy needs to make

1. **Channel name + brand fit** — `Luna's Birthday`, `Birthday by Luna`, `Happy Birthday from Luna`?
2. **Music path pick** — Suno (paid, fastest), MusicGen (free, slower setup), stock (free, generic)?
3. **Audience setting on each upload** — flag as "Not made for kids" (gets $2-4 RPM) OR "Made for kids" (COPPA-safe, $0.20 RPM). **Recommendation: NOT made for kids** — Luna as animated character doesn't trigger kids-content classification the same way real children do, and the revenue difference is 10-20x.